How Singapore Airlines created a legend of glamorous service [electronic resource] / Martin Roll.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (8 min.) : color, sound)Subject(s): Singapore Airlines | Airlines -- Singapore -- Management | Branding (Marketing) -- Case studies | Branding (Marketing) -- AsiaOnline resources: Click here to access online Summary: The case study reviews Singapore Airlines' innovative strategies in crafting an international brand of excellence.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Managing brands in Asia.
Title from title frames.
Access restricted to subscribers.
The case study reviews Singapore Airlines' innovative strategies in crafting an international brand of excellence.
Mode of access: World Wide Web.