Internationalization of an emerging country brand [electronic resource] : from a corner shop in Istanbul, to Oxford Street, London / Nükhet Vardar.
Material type:
Animated audio-visual presentation with synchronized narration.
Extended-form case study.
Title from title frames.
Contents: Growing a local brand -- Product standardization -- Steps in internationalization -- Franchising a brand.
Access restricted to subscribers.
Mode of access: World Wide Web.