Internationalization of an emerging country brand [electronic resource] : from a corner shop in Istanbul, to Oxford Street, London / Nükhet Vardar.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (17 min.) : color, sound)Subject(s): Simit Sarayi | Bakeries -- Turkey -- Istanbul -- Marketing | Branding (Marketing) -- Case studies | Franchises (Retail trade) | International business enterprises | Marketing -- Developing countries -- Case studiesOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Extended-form case study.
Title from title frames.
Contents: Growing a local brand -- Product standardization -- Steps in internationalization -- Franchising a brand.
Access restricted to subscribers.
Mode of access: World Wide Web.