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1.
Managing customer relationships : a strategic approach to Marketing

by Mukerjee kaushik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New delhi PHI LEARNING 2007Availability: Items available for loan: TUM Main CampusCall number: HF5415.5 .P458 2004 (2).

2.
Relationship Selling.

by Johnston, Mark w.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill Irwin,c2010. Availability: Items available for loan: TUM Main CampusCall number: HF 5438.25 .J646 2010 (1).

3.
Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk.

by Baran, Roger J. (Roger Joseph), 1945- | Galka, Robert J | Strunk, Daniel P.

Edition: Student ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2008Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .55 B37 2008 (1).

4.
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.

by Buttle, Francis | Maklan, Stan.

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5 .B875 2015 (1).

5.
Net gain : expanding markets through virtual communities

by Hagel, John | Armstrong, Arthur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1997Availability: Items available for loan: TUM Main CampusCall number: HF5415.1265 .H34 1997 (1).

6.
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen.

by Kerpen, Dave.

Edition: Revised and expanded second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: HF 5415.1265.K425 2015 (1).

7.
Re-platforming the airline business : to meet travelers' total mobility needs / Nawal K. Taneja.

by Taneja, Nawal K [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

8.
Agile sales : delivering customer journeys of value and delight / authored by Brad Jeavons ; edited by Emily Jeavons.

by Jeavons, Brad [author.] | Jeavons, Emily [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York, NY : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

9.
Ready, Launch, Brand [electronic resource] : The Lean Marketing Guide for Startups.

by Zeewy, Orly.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Milton : Productivity Press, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

10.
Co-creation, innovation and new service development : the case of the videogames industry / Jedrzej Czarnota.

by Czarnota, Jedrzej [author.].

Edition: First edition.Material type: Text Text; Literary form: Not fiction Publisher: London : Taylor and Francis, 2018Online access: Click here to view. Availability: No items available :

11.
Winning With Data : CRM and Analytics for the Business of Sports / by Fiona Green.

by Green, Fiona [author.] | Taylor and Francis.

Edition: 1st edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, an imprint of Taylor and Francis, [2018]Copyright date: ©2019Online access: Click here to view. Availability: No items available :

12.
Strategic alignment [electronic resource] : Aldi / Janet Godsell.

by Godsell, Janet [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Online access: Click here to access online Availability: No items available :

13.
Branding through experiential marketing [electronic resource] : launch of "National Geographic" in an emerging country / Nükhet Vardar.

by Vardar, Nükhet, 1961- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

14.
Social media monitoring as a way to learn about consumer insights [electronic resource] / Mariusz Soltanifar.

by Soltanifar, Mariusz [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

15.
Strategic marketing [electronic resource] : the six imperatives / Noel Capon.

by Capon, Noel [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

16.
KLM Airlines [electronic resource] : from crisis to social media success / Simone Kurtzke.

by Kurtzke, Simone [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available :

17.
Cargill [electronic resource] : the importance of transparency in environmental policy / Arnd Huchzermeier.

by Huchzermeier A. (Arnd) [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available :

18.
Hewlett Packard [electronic resource] : a pioneering approach to global account management / George S. Yip.

by Yip, George S [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available :

19.
Quality assessments versus customer generated review [electronic resource] / Heather Lishman.

by Lishman, Heather [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2015Online access: Click here to access online | Series Availability: No items available :

20.
Tourism is a people business [electronic resource] / Rick Turner.

by Turner, Rick [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2015Online access: Click here to access online | Series Availability: No items available :

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