Hewlett Packard [electronic resource] : a pioneering approach to global account management / George S. Yip.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2018Description: 1 online resource (1 streaming video file (8 min.) : color, sound)Subject(s): Hewlett-Packard Company | Customer relations -- Management | Globalization -- Economic aspects | International business enterprises -- Management | Marketing -- Key accounts | Strategic planningOnline resources: Click here to access online Summary: This case study describes Hewlett-Packard's global account management programme and its evolution since the 1990s. Today, Hewlett-Packard uses an extensive, multi-tiered global account management programme which it sees as essential for the retention of its most important multinational customers.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Global account management.
Title from title frames.
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This case study describes Hewlett-Packard's global account management programme and its evolution since the 1990s. Today, Hewlett-Packard uses an extensive, multi-tiered global account management programme which it sees as essential for the retention of its most important multinational customers.
Mode of access: World Wide Web.