Net gain : expanding markets through virtual communities
Material type:
TextPublisher: Boston Harvard Business School Press 1997Description: xv, 235 p. : ill. ; 24 cmISBN: 0875847595 Subject(s): Internet marketing. -- Customer relationsLOC classification: HF5415.1265 .H34 1997
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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TUM Main Campus | HF5415.1265 .H34 1997 (Browse shelf) | Available | 039358 |
Includes bibliographical references (p. 221-224) and index.