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Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.

By: Buttle, FrancisContributor(s): Maklan, StanMaterial type: Text

TextEdition: Third editionDescription: xxv,400 pages : illustrations ; 26 cmISBN: 9781138789821 (hardback); 9781138789838 (paperback)Subject(s): Customer relations -- Management | BUSINESS & ECONOMICS / Customer Relations | BUSINESS & ECONOMICS / Consumer Behavior | BUSINESS & ECONOMICS / Marketing / GeneralLOC classification: HF5415.5 | .B875 2015

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Item type	Current location	Call number	Status	Date due	Barcode
Books	TUM Main Campus	HF 5415.5 .B875 2015 (Browse shelf)	Available		026251

Includes bibliographical references and index.