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81.
McDonalds [electronic resource] : customising a universal brand image / Marieke de Mooij.

by Mooij, Marieke K. de, 1943- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

82.
What's in a name? [electronic resource] : brands and choosing a name identity / Jan Ward.

by Ward, Jan [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

83.
How Aflac used advertising to increase the value of its corporate brand [electronic resource] / James R. Gregory.

by Gregory, James R [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available :

84.
Writing a business plan for a new venture [electronic resource] / Evan Douglas.

by Douglas, Evan J, 1946- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

85.
Isolating the increase in brand value [electronic resource] / James R. Gregory.

by Gregory, James R [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

86.
Digital asset management ROI (return on investment) [electronic resource] / Mark Davey.

by Davey, Mark [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2010Online access: Click here to access online | Series Availability: No items available :

87.
Design builds business [electronic resource] / Andy Knowles.

by Knowles, Andy [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2010Online access: Click here to access online | Series Availability: No items available :

88.
The value of brands to shareholders [electronic resource] / David Haigh.

by Haigh, David, CPA [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2010Online access: Click here to access online | Series Availability: No items available :

89.
Hot new lifestyle hotel brands [electronic resource] : best practices / Joel Rosen.

by Rosen, Joel [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

90.
Marketing Management

by Kotler, Philip (Northwestern University) | Chernev, Alexander (Northwestern University) | Keller, Kevin Lane (Dartmouth college).

Edition: 16th Edition , Global EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: United Kingdom Pearson Education Limited 2022Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.K64 2022 (1).

91.
Influencer marketing [electronic resource] : introduction from an influencer / Eltoria.

by Eltoria [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

92.
Marketing metrics [electronic resource] / Jean-François Denault.

by Denault, Jean-Francois [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

93.
How to evaluate results from direct marketing campaigns involving targeting [electronic resource] / Tom Breur.

by Breur, Tom [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Other title: How to evaluate results from a direct marketing test.Online access: Click here to access online | Series Availability: No items available :

94.
Corporate branding [electronic resource] / Asha Kaul.

by Kaul, Asha [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Online access: Click here to access online Availability: No items available :

95.
Fan connectivity and brand transformation [electronic resource] : the ultimate fighter championship experience / Irving Rein and Ben Shields.

by Rein, Irving J [spk] | Shields, Ben [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

96.
T-Mobile [electronic resource] : strategic decisions to improve position in the market / Shaun Whatling.

by Whatling, Shaun [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

97.
Gender and consumption [electronic resource] / Linda Scott.

by Scott, Linda, M [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

98.
Consumer behavior [electronic resource] : why we buy / Michael R. Solomon.

by Solomon, Michael R [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

99.
From mass to my [electronic resource] / Tony Chapman.

by Chapman, Tony [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

100.
Building brand websites [electronic resource] / Jon Bains.

by Bains, Jon [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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