From mass to my [electronic resource] / Tony Chapman.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Attention, the oxygen of communication -- Shouting with media -- The media becomes a dominant part in life -- Market saturation -- Why buying value is now viewed as buying smart -- The consumers are in control of media -- The paradox of choice -- Consumers want personalization and experiences -- Trading up to iconic brands -- Trading down to brands or retailers on sale -- Decisions are made in your stores -- Generation facebook -- Know your consumer -- The power of insights -- The intersection points -- To think, act and market like a fashion brand -- The process begins by creating a story.
Access restricted to subscribers.
Mode of access: World Wide Web.