Corporate branding [electronic resource] / Asha Kaul.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2021Description: 1 online resource (1 streaming video file (35 min.) : color, sound)Subject(s): Larsen & Toubro Limited | Mindtree Limited | Branding (Marketing) | Communication in marketing | Consolidation and merger of corporations -- Case studies | Corporate image -- Management | Corporations -- Public relationsOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Merger and acquisition -- The case of L&T and Mindtree -- Communication Strategy -- Hostile takeover -- Brand reputation.
Access restricted to subscribers.
Mode of access: World Wide Web.