Consumer behavior [electronic resource] : why we buy / Michael R. Solomon.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (74 min.) : color, sound)Subject(s): Branding (Marketing) | Communication in marketing | Consumer behavior -- Sex differences | Consumer behavior | Consumers -- Decision making | Consumers -- Psychology | Consumption (Economics) -- Social aspects | Marketing -- Psychological aspects | Shopping -- Psychological aspectsOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is consumer behavior (CB)? -- Brand meaning and financial value -- The voice of the consumer -- The pyramid of consumer behaviour -- The consumer decision making process -- Organization of stimuli -- The power of product/package design -- Brands and self -- Gender roles -- Brand personality -- Activities, interests, and opinions -- The purchase environment -- Emerging trends in CB -- Global consumer culture -- Geographic, Race, Class, Gender, Sensory boundaries -- Traditional and updated communications models.
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Mode of access: World Wide Web.