TUM Library catalog › Results of search for 'su-br:"Marketing."'

	61.	No cover image available Leveraging sponsorship through integrated marketing [electronic resource] / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	62.	No cover image available The future of branding within the pharmaceutical industry [electronic resource] / Giles D. Moss. by Moss, Giles David [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	63.	No cover image available The retailer as a brand [electronic resource] / Clive Woodger. by Woodger, Clive [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	64.	No cover image available Creating and managing sport teams' brands [electronic resource] / Andre Richelieu. by Richelieu, André [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	65.	No cover image available The brand game [electronic resource] : club vs. country : different approaches, same goal : building equity and value / Ed Coan. by Coan, Ed [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	66.	No cover image available Reporting bias in survey data [electronic resource] / Sha Yang. by Yang, Sha [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2010Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	67.	No cover image available Bayesian stochastic dynamic models for internet auctions [electronic resource] / Eric T. Bradlow. by Bradlow, Eric T [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2010Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	68.	No cover image available The value of HB in conjoint/choice analysis [electronic resource] / Bryan K. Orme. by Orme, Bryan K [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2010Other title: Value of HB in conjoint / choice analysis.Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	69.	No cover image available Digital impact on the marketing mix [electronic resource] / Paul R Smith. by Smith, Paul R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2010Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	70.	No cover image available Measuring the effectiveness of marketing expenditure [electronic resource] / Tim Ambler. by Ambler, Tim [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2010Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	71.	No cover image available Building brands through mobile-enhanced communities [electronic resource] / Alex Wang. by Wang, Alex [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	72.	Disability, the media and the Paralympic Games / Carolyn Jackson-Brown. by Jackson-Brown, Carolyn [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	73.	Exhibitions, trade fairs and industrial events / edited by Warwick Frost and Jennifer Laing. by Frost, Warwick [editor.] \| Laing, Jennifer [editor.]. Material type: Text; Literary form: Not fiction Publisher: London : Routledge, [2018]Copyright date: ©2018Online access: Click here to view. Availability: No items available : Log in to add tags Add to cart (remove)
	74.	No cover image available Apple [electronic resource] : from subculture to cultural dominance / Lisa Peñaloza. by Peñaloza, Lisa [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	75.	No cover image available Harley Davidson [electronic resource] : creating experience from strategy / Robert Grant. by Grant, Robert M, 1948- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	76.	No cover image available How to connect the brand to the customer [electronic resource] / Richard Michon. by Michon, Richard [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	77.	No cover image available Hot new lifestyle hotel brands [electronic resource] : best practices / Joel Rosen. by Rosen, Joel [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	78.	No cover image available The case of a single brand corporation [electronic resource] / Gabor Forgacs. by Forgacs, Gabor [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	79.	No cover image available C5 electric car [electronic resource] : failure of a marketing strategy / Paul R. Smith. by Smith, Paul R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	80.	No cover image available How to evaluate results from direct marketing campaigns involving targeting [electronic resource] / Tom Breur. by Breur, Tom [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Other title: How to evaluate results from a direct marketing test.Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)

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