Creating and managing sport teams' brands [electronic resource] / Andre Richelieu.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Sport marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (38 min.) : color, sound)Subject(s): Sports -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: The strategic value of branding -- The branding of sport teams and its relevance -- The branding of teams in North America vs. Europe -- Sport, hip hop and branding -- The internationalization of sport teams' brands.
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Mode of access: World Wide Web.