The brand game [electronic resource] : club vs. country : different approaches, same goal : building equity and value / Ed Coan.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Sport marketing: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (48 min.) : color, sound)Subject(s): Sports -- MarketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: What is a brand? -- Local football club as a brand -- an example of Watford football club -- National football team as a brand -- Fundamental differences between club and country
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Mode of access: World Wide Web.