The retailer as a brand [electronic resource] / Clive Woodger.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Retail marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s): Brand name products | Branding (Marketing) | Marketing | Retail tradeOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Brand definition, functions and evolution -- Brand audiences and proposition -- Brand vision and values, culture and experience -- Retailer brand: now and the future.
Access restricted to subscribers.
Mode of access: World Wide Web.