Building brands through mobile-enhanced communities [electronic resource] / Alex Wang.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Mobile marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Subject(s): Brand name products | Branding (Marketing) | Cellular telephone advertising | Cellular telephones | Internet advertising | Internet marketing | Telemarketing | Text messages (Telephone systems)Online resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is cross-media integration? -- How to build brands through cross-media integration -- Essential strategies -- Evidence of using cross-media integration in the mobile marketing environment -- Applications of using cross-media integration in building brands in the mobile marketing environment.
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Mode of access: World Wide Web.