TUM Library catalog › Results of search for 'su-br:"Marketing--Management."'

	41.	No cover image available Digital versus traditional marketing for hotels [electronic resource] / Susan Briggs. by Briggs, Susan [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Other title: Digital vs. traditional marketing for hotels.Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	42.	No cover image available Brand purpose [electronic resource] / Robert F. Lauterborn. by Lauterborn, Robert F [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	43.	No cover image available Building global brands [electronic resource] : a visual hammer / Laura Ries. by Ries, Laura [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	44.	No cover image available How to neglect a strong brand and lose a market [electronic resource] : three cases / Robert F. Lauterborn. by Lauterborn, Robert F [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	45.	No cover image available Molton Brown [electronic resource] : making a splash with bath and cosmetics design / Andy Knowles. by Knowles, Andy [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	46.	No cover image available British Airways [electronic resource] : a case study in social media management / Annmarie Hanlon. by Hanlon, Annmarie [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	47.	No cover image available How brands can shift toward an experience-led model [electronic resource] / Caroline Chen. by Chen, Caroline [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	48.	No cover image available How can you extend the product life cycle of a FMCG brand? [electronic resource] / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Other title: How can you extend the product life cycle of a fast moving consumer goods brand.Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	49.	No cover image available Marriott Hotels and the globalization of a brand [electronic resource] / Anil K. Gupta. by Gupta, Anil K, 1949- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	50.	No cover image available Internationalization of an emerging country brand [electronic resource] : from a corner shop in Istanbul, to Oxford Street, London / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	51.	No cover image available Building a brand [electronic resource] / Jan Ward. by Ward, Jan [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	52.	No cover image available How Singapore Airlines created a legend of glamorous service [electronic resource] / Martin Roll. by Roll, Martin, 1967- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	53.	No cover image available Branding [electronic resource] : how it works and why it matters / Robert F. Lauterborn. by Lauterborn, Robert F [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	54.	No cover image available Valuing corporate brands [electronic resource] / James R. Gregory. by Gregory, James R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	55.	No cover image available Technology [electronic resource] / David Polinchok. by Polinchok, David [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	56.	No cover image available Building B2B brands through advertising [electronic resource] / Fabio Torlini. by Torlini, Fabio [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	57.	No cover image available The effects on sales when franchising a hotel [electronic resource] / Vito Curalli. by Curalli, Vito [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	58.	No cover image available Online travel data [electronic resource] : a goldmine of new opportunities / Laurie Garrow [and] Brittany Luke. by Garrow, Laurie A [spk] \| Luken, Brittany [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	59.	International sport business management [electronic resource] : issues and new ideas / edited by James J. Zhang, Brenda G. Pitts, and Lauren M. Johnson. by Zhang, James J [editor.] \| Pitts, Brenda G [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	60.	Advances in business, management and entrepreneurship : proceedings of the 3rd Global Conference on Business, Management and Entrepreneurship (GC-BME 3), Bandung, Indonesia, 8 August 2018 / editors, Ratih Hurriyati, Benny Tjahjono, Ikuro Yamamoto, Agus Rahayu, Ade Gafar Abdullah & Ari Arifin Danuwijaya. by Global Conference on Business, Management and Entrepreneurship (3rd : 2018 : Bandung, Indonesia) \| Tjahjono, Benny \| Yamamoto, Ikuro, 1946- \| Rahayu, Agus \| Abdullah, Ade Gafar, 1972- \| Arifin Danuwijaya, Ari. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Boca Raton : CRC Press, 2019Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)

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