How can you extend the product life cycle of a FMCG brand? [electronic resource] / Nükhet Vardar.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (17 min.) : color, sound)Other title: How can you extend the product life cycle of a fast moving consumer goods brandSubject(s): Procter & Gamble Company | Brand name products -- Turkey -- Marketing | Marketing -- Turkey -- Case studies | Product life cycleOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Branding in P&G -- Marketing of P&G products in Turkey -- Stages of the product life cycle (PLC) -- PLC stages of Orkid -- The role of innovation in extending the PLC.
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Mode of access: World Wide Web.