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1.
The 11 immutable laws of Internet branding

by Ries, Al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : HarperBusiness, c2000. Availability: Items available for loan: TUM Main CampusCall number: HF 5415.1265 .R53 2000 (1).

2.
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen.

by Kerpen, Dave.

Edition: Revised and expanded second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: HF 5415.1265.K425 2015 (1).

3.
Contemporary consumption, consumers and marketing : cases from generations Y and Z / Brendan Canavan.

by Canavan, Brendan [author.].

Edition: 1 Edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon ; New York : Routledge, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

4.
Innovation in branding and advertising communication / edited by Lluís Mas-Manchón.

by Mas Manchón, Lluís [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2021Copyright date: ©2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

5.
Employer Branding for Competitive Advantage : Models and Implementation Strategies / Geeta Rana, Shivani Agarwal, Ravindra Sharma.

by Rana, Geeta [editor.] | Agarwal, Shivani [editor.] | Śarmā, Ravīndra [editor.].

Edition: 1st.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: General; Publisher: CRC Press, 2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

6.
City Branding and Promotion : The Strategic Approach / Waldemar Cudny.

by Cudny, Waldemar.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

7.
Digital marketing channels for different stages of growth [electronic resource] / Christopher Lier.

by Lier, Christopher [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Online access: Click here to access online Availability: No items available :

8.
Corporate branding [electronic resource] / Asha Kaul.

by Kaul, Asha [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Online access: Click here to access online Availability: No items available :

9.
Brand purpose [electronic resource] / Robert F. Lauterborn.

by Lauterborn, Robert F [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

10.
Building global brands [electronic resource] : a visual hammer / Laura Ries.

by Ries, Laura [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

11.
The right time to change a logo - an extreme case of a parcel delivery company [electronic resource] / Nükhet Vardar.

by Vardar, Nükhet [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

12.
Branding through experiential marketing [electronic resource] : launch of "National Geographic" in an emerging country / Nükhet Vardar.

by Vardar, Nükhet, 1961- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

13.
Absolut Vodka [electronic resource] : building consumer bonds / Judith Lynne Zaichkowsky.

by Zaichkowsky, Judith Lynne, 1951- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

14.
How to neglect a strong brand and lose a market [electronic resource] : three cases / Robert F. Lauterborn.

by Lauterborn, Robert F [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available :

15.
C5 electric car [electronic resource] : failure of a marketing strategy / Paul R. Smith.

by Smith, Paul R [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available :

16.
Molton Brown [electronic resource] : making a splash with bath and cosmetics design / Andy Knowles.

by Knowles, Andy [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available :

17.
South Downs National Park [electronic resource] : how branding can transform tourism marketing / John Till.

by Till, John [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

18.
Strategic marketing [electronic resource] : the six imperatives / Noel Capon.

by Capon, Noel [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

19.
McDonalds [electronic resource] : customising a universal brand image / Marieke de Mooij.

by Mooij, Marieke K. de, 1943- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

20.
What's in a name? [electronic resource] : brands and choosing a name identity / Jan Ward.

by Ward, Jan [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

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