Digital marketing channels for different stages of growth [electronic resource] / Christopher Lier.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2021Description: 1 online resource (1 streaming video file (32 min.) : color, sound)Subject(s): Branding (Marketing) | Internet marketing | Marketing channels | New business enterprises -- Marketing | Web search engines | Web sites -- DesignOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Extended-form case study.
Title from title frames.
Contents: Organic vs. paid marketing -- LeadGen app -- Building a community -- The early journey of growing an SaaS brand -- IEC abroad -- Improving website experience -- Growing search traffic -- SEO results.
Access restricted to subscribers.
Mode of access: World Wide Web.