Absolut Vodka [electronic resource] : building consumer bonds / Judith Lynne Zaichkowsky.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (1 min.) : color, sound)Subject(s): Absolut Vodka Company | Advertising in art | Branding (Marketing) | Commercial art | Consumer behavior | Marketing -- Psychological aspectsOnline resources: Click here to access online Summary: This case study uses Absolut Vodka's Absolut Generations exhibition to demonstrate the creation of consumer bond via ongoing consumer relationships.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Motivation and self-concept.
Title from title frames.
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This case study uses Absolut Vodka's Absolut Generations exhibition to demonstrate the creation of consumer bond via ongoing consumer relationships.
Mode of access: World Wide Web.