TUM Library catalog › Results of search for 'ccl=su:"Marketing"'

	1.	Consumer Behavior: Global edition. by Schiffman, Leon G. Edition: 10th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River :Peareson Prentice Hall,c2010 Availability: Items available for loan: Tum Kwale CampusCall number: HF 5415.32 .S35 2010 C2 (1), TUM Main CampusCall number: HF 5415.32 .S35 2010 (1). Place hold Log in to add tags Add to cart (remove)
	2.	Consumer Behaviour A European Perspective by Solomon, Michael (et al). Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: London Prentice Hall 2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415.33 E85 S65 2002 (1). Place hold Log in to add tags Add to cart (remove)
	3.	Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. by Buttle, Francis \| Maklan, Stan. Edition: Third edition.Material type: Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5 .B875 2015 (1). Place hold Log in to add tags Add to cart (remove)
	4.	Contemporary consumption, consumers and marketing : cases from generations Y and Z / Brendan Canavan. by Canavan, Brendan [author.]. Edition: 1 Edition.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon ; New York : Routledge, 2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	5.	Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket. by Zaraket, Sarah [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	6.	Designed to sell : the evolution of modern merchandising and display / Alessandra Wood. by Wood, Alessandra [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY : Routledge, 2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	7.	No cover image available Sales promotion [electronic resource] / Roddy Mullin. by Mullin, Roddy [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	8.	No cover image available Branding through experiential marketing [electronic resource] : launch of "National Geographic" in an emerging country / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	9.	No cover image available Managing marketing in a crisis [electronic resource] / Annmarie Hanlon. by Hanlon, Annmarie [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	10.	No cover image available Absolut Vodka [electronic resource] : building consumer bonds / Judith Lynne Zaichkowsky. by Zaichkowsky, Judith Lynne, 1951- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	11.	No cover image available Shoppernomics [electronic resource] : understanding the structure for marketing communications / Roddy Mullin. by Mullin, Roddy [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	12.	No cover image available The means-end chain in consumer decision making [electronic resource] : the case of Porsche / Lynn R. Kahle. by Kahle, Lynn R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	13.	No cover image available McDonalds [electronic resource] : customising a universal brand image / Marieke de Mooij. by Mooij, Marieke K. de, 1943- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	14.	No cover image available Promotional marketing [electronic resource] / Roddy Mullin. by Mullin, Roddy [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	15.	No cover image available How brands can shift toward an experience-led model [electronic resource] / Caroline Chen. by Chen, Caroline [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	16.	No cover image available Apple [electronic resource] : from subculture to cultural dominance / Lisa Peñaloza. by Peñaloza, Lisa [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	17.	No cover image available Social influence & marketing [electronic resource] : the Hush Puppies story / Allan J. Kimmel. by Kimmel, Allan J [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	18.	No cover image available Social media marketing [electronic resource] / Simone Kurtzke. by Kurtzke, Simone [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	19.	No cover image available Customers, retail agglomerations and urban place marketing [electronic resource] / Christoph Teller. by Teller, Christoph [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	20.	No cover image available The helpfulness of user-generated product reviews [electronic resource] : a retailer's perspective / Yue Pan. by Pan, Yue [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)

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