Sales promotion [electronic resource] / Roddy Mullin.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2020Description: 1 online resource (1 streaming video file (20 min.) : color, sound)Subject(s): Consumer behavior | Marketing | Sales promotion -- Law and legislation | Sales promotionOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Updated version of a talk first published in 2012.
Contents: Marketing processes -- How promotions can sway customers -- How to succeed with the use of promotions -- How promotions work and what to look out for -- The law and regulations regarding promotions.
Access restricted to subscribers.
Mode of access: World Wide Web.