Customers, retail agglomerations and urban place marketing [electronic resource] / Christoph Teller.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Planning and implementing a retail strategy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Subject(s): Consumer behavior | Place marketing | Retail trade | Shopping malls -- Planning | Stores, Retail | Strategic planningOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: History of retail agglomerations -- Competition between malls/shopping centres and high streets/town centres -- Retail agglomeration typology -- Store network synergies (agglomeration effects) -- Coopetition between stores in retail agglomerations -- Shopper/customer behaviour -- Place marketing and management -- Retail agglomeration patronage behaviour -- Importance/performance analysis.
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Mode of access: World Wide Web.