TUM Library catalog › Results of search for 'ccl=su:"Marketing" and su-to:Marketing Management'

	1.	Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Ayantunji Gbadamosi. by Nwankwo, Sonny [editor.] \| Gbadamosi, Ayantunji [editor.]. Edition: Second edition.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Copyright date: ©2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	2.	How to win work / Jan Knikker. by Knikker, Jan [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: [Place of publication not identified] : RIBA Publishing, 2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	3.	Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes / edited by Izabela Kowalik. by Kowalik, Izabela [editor.]. Edition: 1 Edition.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Routledge, 2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	4.	Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Peñaloza and Nil Toulouse. by Visconti, Luca M [editor.] \| Peñaloza, Lisa [editor.] \| Toulouse, Nil [editor.]. Edition: Second edition.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	5.	Employer Branding for Competitive Advantage : Models and Implementation Strategies / Geeta Rana, Shivani Agarwal, Ravindra Sharma. by Rana, Geeta [editor.] \| Agarwal, Shivani [editor.] \| Śarmā, Ravīndra [editor.]. Edition: 1st.Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: General; Publisher: CRC Press, 2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	6.	No cover image available Strategic alignment [electronic resource] : Aldi / Janet Godsell. by Godsell, Janet [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	7.	No cover image available Situation analysis [electronic resource] / Jean-François Denault. by Denault, Jean-François [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	8.	No cover image available Marketing strategy implementation and evaluation methods [electronic resource] / Jean-François Denault. by Denault, Jean-François [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	9.	No cover image available General Motors [electronic resource] : a failure of corporate philosophy / Paul J. H. Schoemaker. by Schoemaker, Paul J. H [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	10.	No cover image available Schindler [electronic resource] : applying knowledge-based marketing in Japan / Nigel Holden. by Holden, Nigel, 1945- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	11.	No cover image available Strategic marketing [electronic resource] : the six imperatives / Noel Capon. by Capon, Noel [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	12.	No cover image available 4 traits of successful marketers [electronic resource] / Drew Neisser. by Neisser, Drew [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Other title: Four traits of successful marketers.Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	13.	No cover image available Entry mode strategy in global marketing [electronic resource] / Svend Hollensen. by Hollensen, Svend [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	14.	No cover image available Globalization of market presence [electronic resource] / Anil K. Gupta. by Gupta, Anil K, 1949- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	15.	No cover image available Channels of distribution [electronic resource] / Anne Marie Doherty. by Doherty, Anne Marie [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	16.	No cover image available Building global brands [electronic resource] / Laura Ries. by Ries, Laura [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	17.	No cover image available Developing a customer driven supply chain strategy [electronic resource] / Janet Godsell. by Godsell, Janet [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2011Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	18.	No cover image available Risk management [electronic resource] : getting paid for your exports / Jim Sherlock. by Sherlock, Jim [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	19.	No cover image available Incoterms 2000 [electronic resource] / Jim Sherlock. by Sherlock, Jim [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	20.	No cover image available Cross-boundary marketing [electronic resource] : sensitivity to global convergence or global individualism? / Luiz Moutinho. by Moutinho, Luiz [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)

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