TUM Library

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1.
Innovation in branding and advertising communication / edited by Lluís Mas-Manchón.

by Mas Manchón, Lluís [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2021Copyright date: ©2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

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2.
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Building global brands [electronic resource] : a visual hammer / Laura Ries.

by Ries, Laura [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

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3.
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The right time to change a logo - an extreme case of a parcel delivery company [electronic resource] / Nükhet Vardar.

by Vardar, Nükhet [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

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4.
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How to neglect a strong brand and lose a market [electronic resource] : three cases / Robert F. Lauterborn.

by Lauterborn, Robert F [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available :

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5.
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McDonalds [electronic resource] : customising a universal brand image / Marieke de Mooij.

by Mooij, Marieke K. de, 1943- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

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6.
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What's in a name? [electronic resource] : brands and choosing a name identity / Jan Ward.

by Ward, Jan [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

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7.
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Johnson & Johnson and Union Carbide [electronic resource] : how to leverage a strong brand to retain trust / Robert F. Lauterborn.

by Lauterborn, Robert F [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available :

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8.
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Building a brand [electronic resource] / Jan Ward.

by Ward, Jan [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2015Online access: Click here to access online Availability: No items available :

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9.
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AmorePacific and the magic of Korean beauty [electronic resource] / Martin Roll.

by Roll, Martin, 1967- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available :

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10.
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Managing brands in Asia [electronic resource] / Martin Roll.

by Roll, Martin, 1967- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online | Series Availability: No items available :

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11.
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Building global brands [electronic resource] / Laura Ries.

by Ries, Laura [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online | Series Availability: No items available :

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12.
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Culture and branding [electronic resource] / Marieke de Mooij.

by Mooij, Marieke K. de, 1943- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online | Series Availability: No items available :

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13.
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Branding and brand management [electronic resource] / T.C. Melewar and Sharifah Faridah Syed Alwi.

by Melewar, T.C [spk] | Syed Alwi, Sharifah Faridah [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2012Online access: Click here to access online | Series Availability: No items available :

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14.
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The retailer as a brand [electronic resource] / Clive Woodger.

by Woodger, Clive [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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15.
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Modern brand management [electronic resource] : innovation / Jonathan Banks.

by Banks, Jonathan [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2010Online access: Click here to access online | Series Availability: No items available :

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16.
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Building brands through mobile-enhanced communities [electronic resource] / Alex Wang.

by Wang, Alex [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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17.
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Place branding and product-place image effects [electronic resource] / Nicolas Papadopoulos.

by Papadopoulos, N. G. (Nicolas G.), 1946- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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18.
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International product policy [electronic resource] / Lakhdar Boukersi.

by Boukersi, Lakhdar [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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