Branding and brand management [electronic resource] / T.C. Melewar and Sharifah Faridah Syed Alwi.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is branding? -- Brand elements -- Brand association -- Brand image -- Perceived value -- Quality -- Brand management -- Building brand equity -- Sustaining the brand -- Key factors to branding -- Why branding? -- Why organisations brand -- New branding challenges -- Brand engagement.
Access restricted to subscribers.
Mode of access: World Wide Web.