TUM Library catalog › Results of search for 'ccl=su:"Marketing" and se:The business '

	41.	No cover image available The Economist [electronic resource] : a pricing experiment / Richard Sedley. by Sedley, Richard [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	42.	No cover image available KLM Airlines [electronic resource] : from crisis to social media success / Simone Kurtzke. by Kurtzke, Simone [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	43.	No cover image available British Airways [electronic resource] : a case study in social media management / Annmarie Hanlon. by Hanlon, Annmarie [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	44.	No cover image available How brands can shift toward an experience-led model [electronic resource] / Caroline Chen. by Chen, Caroline [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	45.	No cover image available One Aldwych, London [electronic resource] : combining sustainability with luxury / Andrea Nicholas. by Nicholas, Andrea [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	46.	No cover image available Cargill [electronic resource] : the importance of transparency in environmental policy / Arnd Huchzermeier. by Huchzermeier A. (Arnd) [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	47.	No cover image available Johnson & Johnson and Union Carbide [electronic resource] : how to leverage a strong brand to retain trust / Robert F. Lauterborn. by Lauterborn, Robert F [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	48.	No cover image available How can you extend the product life cycle of a FMCG brand? [electronic resource] / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Other title: How can you extend the product life cycle of a fast moving consumer goods brand.Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	49.	No cover image available Apple [electronic resource] : from subculture to cultural dominance / Lisa Peñaloza. by Peñaloza, Lisa [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	50.	No cover image available Marriott Hotels and the globalization of a brand [electronic resource] / Anil K. Gupta. by Gupta, Anil K, 1949- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	51.	No cover image available Hewlett Packard [electronic resource] : a pioneering approach to global account management / George S. Yip. by Yip, George S [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	52.	No cover image available How can a local brand compete against international giants [electronic resource] : Jollibee or "Asia's McDonald's" / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	53.	No cover image available Harley Davidson [electronic resource] : creating experience from strategy / Robert Grant. by Grant, Robert M, 1948- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	54.	No cover image available Fighting obesity with social marketing -- a case study [electronic resource] / Andrew McAuley. by McAuley, Andrew [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	55.	No cover image available Internationalization of an emerging country brand [electronic resource] : from a corner shop in Istanbul, to Oxford Street, London / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	56.	No cover image available Ariel Gel [electronic resource] : harnessing sustainability for competitive advantage / Mike Bernon. by Bernon, Mike [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	57.	No cover image available Building a brand [electronic resource] / Jan Ward. by Ward, Jan [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	58.	No cover image available Blue ocean strategy [electronic resource] / Ashok Kurtkoti. by Kurtkoti, Ashok [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2015Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	59.	No cover image available The impact of variable data on response rate and revenue [electronic resource] / Tony Rizzo. by Rizzo, Tony [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	60.	No cover image available Capitalizing on Hip Hop in sport (a 2007 strategy) [electronic resource] / André Richelieu. by Richelieu, André [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)

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