TUM Library catalog › Details for: The impact of variable data on response rate and revenue

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The impact of variable data on response rate and revenue [electronic resource] / Tony Rizzo.

By: Rizzo, Tony [spk]Material type: Film

FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (13 min.) : color, sound)Subject(s): Advertising, Direct-mail -- Case studies | Advertising, Direct-mail -- Management | Direct marketing | Strategic planningOnline resources: Click here to access online

Contents:

Contents: Multiple direct mail campaigns analysis -- Strategies that works best -- Campaign vs. matrix -- Direct ROI of different campaign and postage types.

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Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: Multiple direct mail campaigns analysis -- Strategies that works best -- Campaign vs. matrix -- Direct ROI of different campaign and postage types.

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Mode of access: World Wide Web.