TUM Library catalog › Results of search for 'ccl=su:"Branding Marketing"'

	1.	No cover image available Digital marketing channels for different stages of growth [electronic resource] / Christopher Lier. by Lier, Christopher [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	2.	No cover image available Corporate branding [electronic resource] / Asha Kaul. by Kaul, Asha [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	3.	No cover image available Brand purpose [electronic resource] / Robert F. Lauterborn. by Lauterborn, Robert F [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	4.	No cover image available Building global brands [electronic resource] : a visual hammer / Laura Ries. by Ries, Laura [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	5.	No cover image available The right time to change a logo - an extreme case of a parcel delivery company [electronic resource] / Nükhet Vardar. by Vardar, Nükhet [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	6.	No cover image available Branding through experiential marketing [electronic resource] : launch of "National Geographic" in an emerging country / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	7.	No cover image available Absolut Vodka [electronic resource] : building consumer bonds / Judith Lynne Zaichkowsky. by Zaichkowsky, Judith Lynne, 1951- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	8.	No cover image available How to neglect a strong brand and lose a market [electronic resource] : three cases / Robert F. Lauterborn. by Lauterborn, Robert F [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	9.	No cover image available C5 electric car [electronic resource] : failure of a marketing strategy / Paul R. Smith. by Smith, Paul R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	10.	No cover image available Molton Brown [electronic resource] : making a splash with bath and cosmetics design / Andy Knowles. by Knowles, Andy [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	11.	No cover image available South Downs National Park [electronic resource] : how branding can transform tourism marketing / John Till. by Till, John [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	12.	No cover image available Strategic marketing [electronic resource] : the six imperatives / Noel Capon. by Capon, Noel [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	13.	No cover image available McDonalds [electronic resource] : customising a universal brand image / Marieke de Mooij. by Mooij, Marieke K. de, 1943- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	14.	No cover image available What's in a name? [electronic resource] : brands and choosing a name identity / Jan Ward. by Ward, Jan [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	15.	No cover image available How Westin Hotels and Four Seasons leveraged symbolic values to build their brands [electronic resource] / Maureen Brookes. by Brookes, Maureen [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	16.	No cover image available How Aflac used advertising to increase the value of its corporate brand [electronic resource] / James R. Gregory. by Gregory, James R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	17.	No cover image available How brands can shift toward an experience-led model [electronic resource] / Caroline Chen. by Chen, Caroline [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	18.	No cover image available Johnson & Johnson and Union Carbide [electronic resource] : how to leverage a strong brand to retain trust / Robert F. Lauterborn. by Lauterborn, Robert F [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	19.	No cover image available Marriott Hotels and the globalization of a brand [electronic resource] / Anil K. Gupta. by Gupta, Anil K, 1949- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	20.	No cover image available How can a local brand compete against international giants [electronic resource] : Jollibee or "Asia's McDonald's" / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)

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Your search returned 33 results.