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341.
Marketing management

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. Pearson Prentice Hall �2009Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13 .K64 2009 (5).

342.
Strategic marketing problems: cases and comments

by Kerin, Roger A.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey ; Pearson Education ; 2007Availability: Items available for loan: TUM Main CampusCall number: HF 5415.135 .K47 2007 (1).

343.
Marketing Management: A Strategic Decision - Making approach.

by Mullins, John W.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: McGraw-Hill,c2010 Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13 .M855 2010 (1).

344.
Markting Research: In a Digital Information Environment.

by Hair, Joseph F.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2009. Availability: Items available for loan: TUM Main CampusCall number: HF 5415.2 H258 2009 (1).

345.
Principles of marketing

by Kotler, Philip.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River Pearson 2010Availability: Items available for loan: Tum Kwale CampusCall number: HF 5415 .K636 2010 (1).

346.
Business rupet murdoch way

by Crainer, Stuart.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Capstone 2002Availability: Items available for loan: TUM Main CampusCall number: HD 31 .C73 2002 (1).

347.
Marketing an introduction

by Kotler, Philip.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River Pearson 2009Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .K625 2009 (1).

348.
Marketing planning 2008-2009

by Beamish, Karen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam Elsevier 2008Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13 .B43 2008 (1).

349.
Double your business

by Duncan, Lee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow Pearson 2012Availability: Items available for loan: TUM Main CampusCall number: HD 62.7 .D856 2012 (1).

350.
Marketing for Hospitality and Tourism.

by Kotler, Philip.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006. Availability: Items available for loan: TUM Main CampusCall number: TX 911.3 .M3 K68 2006 (1).

351.
Contemporary advertising & integrated marketing communications

by Arens, William F.

Edition: 14th Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 2008Availability: Items available for loan: TUM Main CampusCall number: HF 5821 .B62 2008 (1).

352.
Raising a Giant

by Crisp Robert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Phoenix ; 993 Availability: Items available for loan: TUM Main CampusCall number: HF 5414 .I26 C75 1993 (1).

353.
World wide web marketing: integrating the internet into your marketing strategy

by Sterne, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York ; John Wiley & Sons ; 1996Availability: Items available for loan: TUM Main CampusCall number: HF 5415.1265 .S742 1996 (1).

354.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

by Walker, Orville C.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.M3586 2010 (3).

355.
Basic marketing research applications to contemporary issues Naresh K. Malhotra.

by Malhotra, Naresh K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415.2.M288 2002 (1).

356.
Marketing

by Lamb, Charles.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Thomson ; 2006Availability: Items available for loan: Tum Kwale CampusCall number: HF 5415 .L263 2006 (1), TUM Main CampusCall number: HF 5415 .L263 2006 (1).

357.
Cases in marketing management

by Bursk, Edward Collins.

Edition: 2d ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : ; Prentice-Hall, Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.B83 1975 (1).

358.
MKTG Marketing

by McDaniel Lamb Hair.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: TUM Main CampusCall number: HF 5415.L2624 2002 (3).

359.
Brand you marketing real people,real choices / Michael R.Solomon, Greg W.Marshall, Elnora W.Stuart.

by Solomon, Michael R.

Edition: 4th Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson, c2012Availability: Items available for loan: TUM Main CampusCall number: HF5381.S64618 2012 (2).

360.
Market-based management : strategies for growing customer value and profitability

by Best, Roger J.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : ; Prentice Hall, Availability: Items available for loan: TUM Main CampusCall number: HF5415.13.B46 2000 (2).

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