Market-based management : strategies for growing customer value and profitability
Material type: TextPublisher: Upper Saddle River, N.J. : ; Prentice Hall, Edition: 2nd edDescription: xxi, 385 p. : ill. ; 24 cmISBN: 130145467Subject(s): Marketing ManagementLOC classification: HF5415.13.B46 2000Item type | Current location | Call number | Status | Date due | Barcode |
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Books | TUM Main Campus | HF 5415.13.B46 2005 (Browse shelf) | Available | 027440 | |
Books | TUM Main Campus | HF5415.13.B46 2000 (Browse shelf) | Available | 027444 |