TUM Library catalog › Details for: Marketing Management: A Strategic Decision

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Marketing Management: A Strategic Decision - Making approach.

By: Mullins, John WMaterial type: Text

TextPublisher: Boston: McGraw-Hill,c2010 Edition: 7th edDescription: xxi,551p.:illISBN: 9780071267762Subject(s): Marketing--management

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books	TUM Main Campus	HF 5415.13 .M855 2010 (Browse shelf)	30179	Available		027401

Includes bibliographical references and index.