Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
Material type:
TextPublisher: New York : McGraw-Hill/Irwin, c2011Edition: 7th edDescription: xv, 352 p. : ill. ; 26 cmISBN: ; 9780073381152 (alk. paper); Subject(s): Marketing Management
| Item type | Current location | Call number | Status | Date due | Barcode |
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| TUM Main Campus | HF 5415.13.M3586 2011 (Browse shelf) | Available | 029051 | ||
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TUM Main Campus | HF 5415.13.M3586 2010 (Browse shelf) | Available | 027400 | |
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TUM Main Campus | HF5415.13.W249 2011 (Browse shelf) | Available | 027399 |
Includes index