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1.
Marketing Communications :Paper 7

by .

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Bpp Professional 2006Availability: Items available for loan: TUM Main CampusCall number: HF 5414.123.G55 2006 (1).

2.
Advertising, Promotion, & Suplemental Aspects Of Intergrated Marketing Communications

by SHIMP, TERENCE.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Thomson 2003Availability: Items available for loan: TUM Main CampusCall number: HF 5415 . 123. S 54 2003 (2).

3.
Communication Applications

by Hubbell Smith.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: Tum Kwale CampusCall number: P 90.M9 2001 (1).

4.
Communication Applications

by Hubbell Smith.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: P 90.M9 2001 (1).

5.
Communication Applications

by Hubbell Smith.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Availability: Items available for loan: TUM Main CampusCall number: P 90.M9 2001 (1).

6.
Marketing Communications

by .

Edition: 4Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England Prentice Hall 2005Availability: Items available for loan: TUM Main CampusCall number: HF 5415.123.F55 2005 (1).

7.
Marketing communications Integrating offline and online with social media

by Smith, P. R.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Philadelphia, PA : Kogan Page, 2011Availability: Items available for loan: TUM Main CampusCall number: HF 5415.123 .S65 2011 (4).

8.
ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS / TERENCE A SHIMP

by SHIMP TERENCE A.

Edition: 6TH EDMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: MASON THOMSON 2003Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .123 S54 2003 (1).

9.
Innovation in branding and advertising communication / edited by Lluís Mas-Manchón.

by Mas Manchón, Lluís [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2021Copyright date: ©2021Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

10.
Corporate branding [electronic resource] / Asha Kaul.

by Kaul, Asha [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Online access: Click here to access online Availability: No items available :

11.
Brand purpose [electronic resource] / Robert F. Lauterborn.

by Lauterborn, Robert F [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

12.
Building global brands [electronic resource] : a visual hammer / Laura Ries.

by Ries, Laura [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

13.
Shoppernomics [electronic resource] : understanding the structure for marketing communications / Roddy Mullin.

by Mullin, Roddy [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online | Series Availability: No items available :

14.
UCHealth and General Electric [electronic resource] : the importance of storytelling in marketing / Drew Neisser.

by Neisser, Drew [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

15.
The means-end chain in consumer decision making [electronic resource] : the case of Porsche / Lynn R. Kahle.

by Kahle, Lynn R [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

16.
Promotional marketing [electronic resource] / Roddy Mullin.

by Mullin, Roddy [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online | Series Availability: No items available :

17.
KLM Airlines [electronic resource] : from crisis to social media success / Simone Kurtzke.

by Kurtzke, Simone [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available :

18.
Cargill [electronic resource] : the importance of transparency in environmental policy / Arnd Huchzermeier.

by Huchzermeier A. (Arnd) [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available :

19.
Fan connectivity and brand transformation [electronic resource] : the ultimate fighter championship experience / Irving Rein and Ben Shields.

by Rein, Irving J [spk] | Shields, Ben [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

20.
Social influence & marketing [electronic resource] : the Hush Puppies story / Allan J. Kimmel.

by Kimmel, Allan J [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available :

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