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1.
Managing Customers As Investments

by Lehmann Donald.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Wharton 2005Availability: Items available for loan: TUM Main CampusCall number: HF 5415.55.G87 2005 (1).

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2.
Managing customer relationships : a strategic approach to Marketing

by Mukerjee kaushik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New delhi PHI LEARNING 2007Availability: Items available for loan: TUM Main CampusCall number: HF5415.5 .P458 2004 (2).

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3.
Relationship Selling.

by Johnston, Mark w.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill Irwin,c2010. Availability: Items available for loan: TUM Main CampusCall number: HF 5438.25 .J646 2010 (1).

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4.
Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk.

by Baran, Roger J. (Roger Joseph), 1945- | Galka, Robert J | Strunk, Daniel P.

Edition: Student ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2008Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .55 B37 2008 (1).

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5.
Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy.

by Ferrand, Alain, 1952- | McCarthy, Scott, 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2009Online access: Table of contents only Availability: Items available for loan: TUM Main CampusCall number: GV716.F473 2009 (1).

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6.
Re-platforming the airline business : to meet travelers' total mobility needs / Nawal K. Taneja.

by Taneja, Nawal K [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available :

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7.
Co-creation, innovation and new service development : the case of the videogames industry / Jedrzej Czarnota.

by Czarnota, Jedrzej [author.].

Edition: First edition.Material type: Text Text; Literary form: Not fiction Publisher: London : Taylor and Francis, 2018Online access: Click here to view. Availability: No items available :

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8.
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Influencer marketing [electronic resource] : introduction from an influencer / Eltoria.

by Eltoria [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

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9.
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Relationship marketing [electronic resource] / John Egan.

by Egan, John, 1952- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2012Online access: Click here to access online | Series Availability: No items available :

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10.
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Stakeholders [electronic resource] / John Egan.

by Egan, John, 1952- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2012Online access: Click here to access online | Series Availability: No items available :

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11.
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Appealing to the wealthy donor [electronic resource] / Steven L. Mourning.

by Mourning, Steven L [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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12.
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Managing supply chain partnerships [electronic resource] / Andrew S. Humphries.

by Humphries, Andrew, 1949- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2010Online access: Click here to access online | Series Availability: No items available :

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