Relationship marketing [electronic resource] / John Egan.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Stakeholder research -- Ethics -- Stakeholder theory -- Stakeholder classifications -- Classification examples -- Stakeholder analysis -- Stakeholder audit -- Stakeholder mapping.
Access restricted to subscribers.
Mode of access: World Wide Web.