Stakeholders [electronic resource] / John Egan.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Definition & History of stakeholders -- Communications & Relationship marketing theory -- Stakeholder theory, classification, management issues & mapping -- The importance of classification and its weaknesses -- Stakeholder groups -- Urgency, legitimacy and power -- Primary and voluntary & social stakeholders -- Contractual & community stakeholders -- Stakeholders exchange & communication -- Stakeholder analysis & audit -- Power to influence.
Access restricted to subscribers.
Mode of access: World Wide Web.