Appealing to the wealthy donor [electronic resource] / Steven L. Mourning.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Nonprofit and voluntary sector marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s): Associations, institutions, etc. -- Marketing | Charitable contributions. -- Marketing | Nonprofit organizations -- Marketing | Relationship marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Major gifts and all other gifts -- Relationships get gifts -- The process and how to use it -- Moves Management® pipeline.
Access restricted to subscribers.
Mode of access: World Wide Web.