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1.
Understanding digital marketing marketing strategies for engaging the digital generation

by Ryan, Damian.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Philadelphia, PA : Kogan Page, 2012Availability: Items available for loan: TUM Main CampusCall number: HF5415.1265 .R93 2012 (1).

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2.
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen.

by Kerpen, Dave.

Edition: Revised and expanded second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: HF 5415.1265.K425 2015 (1).

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3.
Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim.

by Kim, Carolyn Mae [author.].

Edition: 2nd Edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2021Availability: Items available for loan: TUM Main CampusCall number: HO 59.K558 2021 (2).

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4.
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Influencer marketing [electronic resource] : introduction from an influencer / Eltoria.

by Eltoria [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

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5.
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Social media monitoring as a way to learn about consumer insights [electronic resource] / Mariusz Soltanifar.

by Soltanifar, Mariusz [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

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6.
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British Airways [electronic resource] : a case study in social media management / Annmarie Hanlon.

by Hanlon, Annmarie [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available :

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7.
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Digital strategy [electronic resource] / Annmarie Hanlon.

by Hanlon, Annmarie [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online | Series Availability: No items available :

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8.
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The evolution of CRM [electronic resource] / Neil Woodcock and Merlin Stone.

by Woodcock, Neil [spk] | Stone, Merlin, 1948- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Other title: Evolution of customer relationship management.Online access: Click here to access online | Series Availability: No items available :

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9.
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Introduction to digital marketing and social media [electronic resource] / Rachel Ashman.

by Ashman, Rachel [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2015Online access: Click here to access online Availability: No items available :

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10.
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Marketing and the internet [electronic resource] : the power of social media / Jim Hamill.

by Hamill, Jim [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2012Online access: Click here to access online | Series Availability: No items available :

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11.
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Social media and consumer behavior [electronic resource] / Tracy Tuten.

by Tuten, Tracy L, 1967- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

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12.
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Web 2.0 / social media [electronic resource] : the times they are a changing / Jim Hamill.

by Hamill, James [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2010Online access: Click here to access online | Series Availability: No items available :

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13.
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Social media marketing [electronic resource] / Richard Sedley.

by Sedley, Richard [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2010Online access: Click here to access online | Series Availability: No items available :

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