Social media marketing [electronic resource] / Richard Sedley.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Digital marketing best practice: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (53 min.) : color, sound)Subject(s): Internet marketing | Social media -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Introduction to social media -- Key challenges to marketing and engagement -- Using reciprocity -- Social media planning framework -- Social technographic profiling -- Using social proof -- Community ROI -- Using existing social networks -- Classical networking theory -- Facebook marketing -- Setting up your own community -- Storytelling -- Crowdsourcing -- Content creation and sharing -- Decoying -- Atomisation -- Micro-blogging (Twitter etc.) -- Using a simplicity framework -- Monitoring and measurement framework -- Handling a storm.
Access restricted to subscribers.
Mode of access: World Wide Web.