Digital strategy [electronic resource] / Annmarie Hanlon.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Digital marketing best practice: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (64 min.) : color, sound)Subject(s): Internet marketing | Social media -- Management | Strategic planningOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: RACE planning tool -- Acquire, convert, retail -- SWOT -- Website analysis tools -- Digital marketing toolbox -- Managing social media -- Effective emails -- Community building -- The 7Ps and online value propositions -- Customer personas -- SMART objectives -- The 5Ms of needed resources.
Access restricted to subscribers.
Mode of access: World Wide Web.