Understanding digital marketing marketing strategies for engaging the digital generation
Material type:
TextPublisher: Philadelphia, PA : Kogan Page, 2012Edition: 2nd edDescription: xv, 283 p. : ill . ; 23 cmISBN: 9780749464271Subject(s): Internet marketing.; Social media.; Strategic planning.; Marketing ManagementLOC classification: HF5415.1265 .R93 2012
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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TUM Main Campus | HF5415.1265 .R93 2012 (Browse shelf) | 29805 | Available | 029958 |
Includes index.