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1.
Harvard Business Review On Customer Relationship Mgt

by .

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard 2001Availability: Items available for loan: TUM Main CampusCall number: hf 5414.5.h37 2002 (1).

2.
Managing The Customer Experience: Turning Customers Into Advocates

by Wheeler, Joe.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Pearson Education ; 2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5.S65 2002 (1).

3.
Managing The Customer Experience: Turning Customers Into Advocates

by Wheeler, Joe.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pearson Education 2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5.S65 2002 (1).

4.
Essentials Of Crm: A Guide To Customer Relation Management

by .

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, Usa John Wiley And Son 2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5. B454 2002 (1).

5.
Dealing With The Customer From Hell: A Survival Guide

by .

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2005Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5.B433 2004 (1).

6.
Customer Care: Strategy For The 90S

by .

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Stanley Thornes 1995Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5.C37 1994 (1).

7.
Managing customer relationships : a strategic approach to Marketing

by Mukerjee kaushik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New delhi PHI LEARNING 2007Availability: Items available for loan: TUM Main CampusCall number: HF5415.5 .P458 2004 (2).

8.
Relationship Selling.

by Johnston, Mark w.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill Irwin,c2010. Availability: Items available for loan: TUM Main CampusCall number: HF 5438.25 .J646 2010 (1).

9.
Customer winback: how to recapture lost customers-and keep them loyal

by Griffin, Jill.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco ; Jossey-Bass ; 2001Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5 G753 2001 (1).

10.
Customer relationship management: making hard decisions with soft numbers

by Anton, Jon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River ; Prentice Hall ; 1996Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5 .A58 1996 (1).

11.
Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk.

by Baran, Roger J. (Roger Joseph), 1945- | Galka, Robert J | Strunk, Daniel P.

Edition: Student ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2008Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .55 B37 2008 (1).

12.
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.

by Buttle, Francis | Maklan, Stan.

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5 .B875 2015 (1).

13.
Net gain : expanding markets through virtual communities

by Hagel, John | Armstrong, Arthur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1997Availability: Items available for loan: TUM Main CampusCall number: HF5415.1265 .H34 1997 (1).

14.
CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg.

by Greenberg, Paul.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: TUM Main CampusCall number: HF 5415.5.G743 2010 (1).

15.
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / Dave Kerpen.

by Kerpen, Dave.

Edition: Revised and expanded second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: TUM Main CampusCall number: HF 5415.1265.K425 2015 (1).

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