CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg.
Material type:
TextPublisher: New York : McGraw-Hill, c2010Edition: 4th edDescription: xxvi, 662 p. : ill. ; 24 cmISBN: 9780071590457 (alk. paper); 0071590455 (alk. paper)Subject(s): Customer relations -- Management | Electronic commerceLOC classification: HF5415.5 | .G743 2010
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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TUM Main Campus | HF 5415.5.G743 2010 (Browse shelf) | Available | 026275 |
Includes index.