TUM Library

Your cart is empty.

Your search returned 12 results.

Not what you expected? Check for suggestions
1.
No cover image available
Zomato [electronic resource] : repositioning amid COVID-19 / K. G. Suresh.

by Suresh, K. G [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2022Online access: Click here to access online Availability: No items available :

Log in to add tags Add to cart
2.
No cover image available
Building global brands [electronic resource] : a visual hammer / Laura Ries.

by Ries, Laura [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

Log in to add tags Add to cart
3.
No cover image available
Internationalization of national products [electronic resource] : Juan Valdez Café / Massiel C. Henríquez Parodi.

by Henríquez Parodi, Massiel C [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Online access: Click here to access online Availability: No items available :

Log in to add tags Add to cart
4.
No cover image available
The right time to change a logo - an extreme case of a parcel delivery company [electronic resource] / Nükhet Vardar.

by Vardar, Nükhet [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

Log in to add tags Add to cart
5.
No cover image available
How to neglect a strong brand and lose a market [electronic resource] : three cases / Robert F. Lauterborn.

by Lauterborn, Robert F [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available :

Log in to add tags Add to cart
6.
No cover image available
Social media monitoring as a way to learn about consumer insights [electronic resource] / Mariusz Soltanifar.

by Soltanifar, Mariusz [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

Log in to add tags Add to cart
7.
No cover image available
McDonalds [electronic resource] : customising a universal brand image / Marieke de Mooij.

by Mooij, Marieke K. de, 1943- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

Log in to add tags Add to cart
8.
No cover image available
What's in a name? [electronic resource] : brands and choosing a name identity / Jan Ward.

by Ward, Jan [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

Log in to add tags Add to cart
9.
No cover image available
Johnson & Johnson and Union Carbide [electronic resource] : how to leverage a strong brand to retain trust / Robert F. Lauterborn.

by Lauterborn, Robert F [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available :

Log in to add tags Add to cart
10.
No cover image available
How can you extend the product life cycle of a FMCG brand? [electronic resource] / Nükhet Vardar.

by Vardar, Nükhet, 1961- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Other title: How can you extend the product life cycle of a fast moving consumer goods brand.Online access: Click here to access online Availability: No items available :

Log in to add tags Add to cart
11.
No cover image available
Building a brand [electronic resource] / Jan Ward.

by Ward, Jan [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2015Online access: Click here to access online Availability: No items available :

Log in to add tags Add to cart
12.
No cover image available
AmorePacific and the magic of Korean beauty [electronic resource] / Martin Roll.

by Roll, Martin, 1967- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available :

Log in to add tags Add to cart
Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571