Internationalization of national products [electronic resource] : Juan Valdez Café / Massiel C. Henríquez Parodi.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Colombian multinationals.
Title from title frames.
Access restricted to subscribers.
This case study examines the international expansion efforts of Juan Valdez, spreading a locally grown product around the world.
Mode of access: World Wide Web.