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401.
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Marketing Strategy and Management by Baker,Michael J. Edition: 3Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: London Macmillam 2000Availability: Items available for loan: TUM Main CampusCall number: HF5415.13.B353 2000 (1).
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402.
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Principles of Marketing by Kotler Philip. Edition: 14Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston Pearson 2012Availability: Items available for loan: TUM Main CampusCall number: HF5415.K636 2012 (1).
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403.
|
Marketing Research by Malholtra, Naresh K. Edition: 5 edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River ; Pearson Education ; London Pearson Education 2007Availability: Items available for loan: TUM Main CampusCall number: HF 5415.2 .M35 2007 (1).
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404.
|
Marketing research: A Decision Maker's Tool by Shao, Allan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Cengage ; 2007Availability: Items available for loan: TUM Main CampusCall number: HF 5415.2 S2 2007 (1).
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405.
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Marketing Management Kotler,Philip by Kotler,Philip. Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Pearson 2009Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13 K64 2009 (1).
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406.
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Basic Marketing a global-managerial approach by Shapiro, Stanley J | Wong, Kenneth | McCarthy, E. Jerome | Perreault, William D. Edition: 10th edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Canada McGraw Hill 2002Availability: Items available for loan: TUM Main CampusCall number: HF 5414 .13 M31 2001 (1).
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407.
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408.
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Net gain : expanding markets through virtual communities by Hagel, John | Armstrong, Arthur. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston Harvard Business School Press 1997Availability: Items available for loan: TUM Main CampusCall number: HF5415.1265 .H34 1997 (1).
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409.
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410.
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411.
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412.
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Foundations of marketing by Pride William M | Ferrell O C. Edition: 5th edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mason cengage 2013Availability: Items available for loan: TUM Lamu CampusCall number: HF 5415 P6584 2013 (1).
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413.
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Marketing management / Philip Kotler & Kevin lane keller by Kotler Philip | Keller Kevin Lane. Edition: 12th EdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey pearson 2006Availability: Items available for loan: TUM Lamu CampusCall number: HF 5415.13 K64 2006 (1).
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414.
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Publishing journal articles / Lucinda Becker, Pam Denicolo. by Becker, Lucinda M, 1963- | Denicolo, Pam. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles, Calif : SAGE, 2012Availability: Items available for loan: TUM Main CampusCall number: PN 146.B37 2012 (1).
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415.
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416.
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417.
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Marketing / Geoff Lancaster and Paul Reynolds. by Lancaster, Geoffrey, 1938- | Reynolds, Paul. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; Boston : Institute of Management Foundation : Butterworth Heinemann, 1995Availability: Items available for loan: TUM Main CampusCall number: HF 5415 L3 2004 (1).
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418.
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419.
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420.
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