Basic Marketing a global-managerial approach

By: Shapiro, Stanley JContributor(s): Wong, Kenneth | McCarthy, E. Jerome | Perreault, William DMaterial type: TextTextPublisher: Canada McGraw Hill 2002Edition: 10th edDescription: xix,807pgs illus 28cmISBN: 0070887292Subject(s): LOC classification: HF 5414 .13 | M31 2001
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HF 5414 .13 M31 2001 (Browse shelf) Available 027425

includes notes and index

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