Marketing / Geoff Lancaster and Paul Reynolds.
Material type:
TextPublisher: Oxford ; Boston : Institute of Management Foundation : Butterworth Heinemann, 1995Description: xv, 399 p. ; 24 cmISBN: 0750620552Subject(s): MarketingLOC classification: HF5415 | .L2627 1995
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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TUM Main Campus | HF 5415 L3 2004 (Browse shelf) | Available | 029194 |
Includes bibliographical references and index.