TUM Library catalog › Results of search for 'ccl=su:"Marketing-Case Studies"'

	21.	No cover image available American Heart Association and the Pharmaceutical Roundtable [electronic resource] / Stephen M. Adler and Hallie Leighton. by Adler, Stephen M [spk] \| Leighton, Hallie [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	22.	No cover image available How Westin Hotels and Four Seasons leveraged symbolic values to build their brands [electronic resource] / Maureen Brookes. by Brookes, Maureen [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	23.	No cover image available How Aflac used advertising to increase the value of its corporate brand [electronic resource] / James R. Gregory. by Gregory, James R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	24.	No cover image available The Economist [electronic resource] : a pricing experiment / Richard Sedley. by Sedley, Richard [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	25.	No cover image available KLM Airlines [electronic resource] : from crisis to social media success / Simone Kurtzke. by Kurtzke, Simone [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	26.	No cover image available British Airways [electronic resource] : a case study in social media management / Annmarie Hanlon. by Hanlon, Annmarie [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	27.	No cover image available One Aldwych, London [electronic resource] : combining sustainability with luxury / Andrea Nicholas. by Nicholas, Andrea [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	28.	No cover image available Cargill [electronic resource] : the importance of transparency in environmental policy / Arnd Huchzermeier. by Huchzermeier A. (Arnd) [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	29.	No cover image available Johnson & Johnson and Union Carbide [electronic resource] : how to leverage a strong brand to retain trust / Robert F. Lauterborn. by Lauterborn, Robert F [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	30.	No cover image available Harley Davidson [electronic resource] : creating experience from strategy / Robert Grant. by Grant, Robert M, 1948- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	31.	No cover image available Fighting obesity with social marketing -- a case study [electronic resource] / Andrew McAuley. by McAuley, Andrew [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	32.	No cover image available Internationalization of an emerging country brand [electronic resource] : from a corner shop in Istanbul, to Oxford Street, London / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	33.	No cover image available The evolving role of place branding in tourism marketing [electronic resource] / John Till. by Till, John [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	34.	No cover image available Capitalizing on Hip Hop in sport (a 2007 strategy) [electronic resource] / André Richelieu. by Richelieu, André [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	35.	No cover image available How Nintendo positioned the launch of Wii [electronic resource] / Glen Schmidt. by Schmidt, Glen [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	36.	No cover image available Isolating the increase in brand value [electronic resource] / James R. Gregory. by Gregory, James R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	37.	No cover image available How American idol attracts and retains fans [electronic resource] / Irving Rein and Ben Shields. by Rein, Irving J [spk] \| Shields, Ben [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	38.	No cover image available NASCAR [electronic resource] : using technology to improve the experience / Irving Rein and Ben Shields. by Rein, Irving J [spk] \| Shields, Ben [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	39.	No cover image available Fan connectivity and brand transformation [electronic resource] : the ultimate fighter championship experience / Irving Rein and Ben Shields. by Rein, Irving J [spk] \| Shields, Ben [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	40.	No cover image available The scope and nature of retail marketing [electronic resource] / Steve Burt. by Burt, Steve [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online \| Series (Retail marketing) \| Series (Principles of marketing) Availability: No items available : Log in to add tags Add to cart (remove)

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Your search returned 54 results.